With our roots in this field, Communication Matters has the breadth and depth of experience to guide every phase of your promotional strategy, always alert to how your various audiences may react.

Our four areas of particular expertise are summarized below.

While mediakits are an essential part of many media campaigns, they are expensive to produce and distribute.

There is a better way.

Communication Matters quickly takes your hard copy mediakit and posts it to a unique web site address on our www.e-mediakits.com site.

Deadline-driven journalists can more easily "grab" text they may be interested in, printing off as much or little as desired. Photos are downloadable as high-resolution JPEGs, with thumbnail previewing. Real Audio clips allow radio producers to select from a range of quotes, or excerpt from entire statements or speeches. Real Video previews of video news releases are also offered.

If desired, our service can also include development of media kit contents, such as news releases, backgrounders, fact sheets, biographies, etc,

Coverage in mainstream media provides a level of public exposure almost impossible to duplicate through other means.

Our staff include former journalists who know what makes news, who to talk to in the media, and how to "package" it.

Although magazine staff generate most editorial content themselves, a certain percentage results from the efforts of skilled public relations practioners.

Communication Matters has "placed" dozens of articles in trade magazines in both Canada and the U.S.

Sometimes it's best to reach an audience with a highly targeted vehicle such as a newsletter. Or perphaps a special event.

Communication Matters' in-house graphic designers and writers can work from concept to completion, from plan to execution—quickly and with a minimum of direction.